The Independent Broadcasting Authority (IBA) has guided all television stations to desist from broadcasting disturbing images.
In a statement issued to ZANIS by IBA Director for Corporate Communication, Katendi Wandi, the authority has noted instances where some news bulletins have aired raw or graphic footage of accident victims, death, violence, and other traumatic scenes in a manner that grossly compromises good taste and decency.
Ms Wandi observed that while viewer discretion warnings may be issued, these alone may not be sufficient to prevent potential emotional or psychological harm, especially to children and other vulnerable audiences.
She reminded television stations to exercise strict editorial judgment by, among other things, protecting the privacy and dignity of victims, blurring or cropping images of injured persons or bodies.
Ms Wandi added the need to avoid graphic images, intense violence, or explicit content and to avoid repetitive distressing footage.
“The guidance is in accordance with section 5 of the IBA Act of 2002, which mandates the Authority to provide advisory opinions on broadcasting standards and ethical conduct,” she said.
Ms Wandi further advised stations to adhere to sections 1 and 2 of the IBA Standard Operating Procedures, which require broadcasters to protect audiences from harmful or offensive content.
She also urged all stations to strengthen internal editorial controls and ensure full compliance to maintain a safe, respectful, and responsible viewing environment.