BRAND ZAMBIA INITIATIVE POISED TO BOOST ECONOMIC GROWTH

BuyZed Campaign Chief Executive Officer Evans Ngoma says the Brand Zambia Initiative is expected to generate significant economic benefits for the country.

Mr Ngoma noted that the initiative will create opportunities for networking between local and international business communities, ultimately boosting the growth of Zambian enterprises.

He said the collaboration fostered through the Brand Zambia Initiative will contribute to broader economic growth as businesspeople from within and outside the country work together.

Meanwhile, ZCCM Investments Holdings Board Chairperson Phesto Musonda emphasized the importance of promoting locally produced brands and urged Zambians to embrace innovation.

The two officials spoke shortly after President Hakainde Hichilema launched the Brand Zambia Corporate Day, calling for enhanced collaboration and innovation to drive economic growth and corporate success.

This year’s Brand Zambia celebration is being held under the theme “Ignite the Spirit of Zambia.”