President Hakainde Hichilema has called on the media to remain objective and refrain from partisan reporting as the country prepares for the next general elections.<\/p>\n
President Hichilema urged broadcasters to use their platforms to promote peace, unity and national development instead of advancing division.<\/p>\n
In a speech read for him by Information and Media Minister Cornelius Mweetwa during the World Radio Day commemorations in Choma district, President Hichilema reiterated his commitment to promoting a free press that fosters national development.<\/p>\n
\u201cMedia freedom must go hand in hand with responsibility, especially as we approach the 2026 general elections. I urge all broadcasters to remain objective and avoid partisan reporting that may divide our people,\u201d President Hichilema said.<\/p>\n
He said Radio remains one of the most important tools for information dissemination and national dialogue, particularly in rural communities where it is the most accessible medium.<\/p>\n
He also called for clear editorial policies on Artificial Intelligence use in newsrooms.<\/p>\n
\u201cIf properly used, AI can improve newsroom efficiency, but there must be strong editorial oversight and verification of all AI-assisted content before dissemination,\u201d he said.<\/p>\n
Meanwhile, the Independent Broadcasting Authority Director General, Webster Malido has revealed that the authority is currently reviewing existing policy frameworks on the use of Artificial Intelligence to enable radio stations and other media institutions enhance professionalism in the face of emerging technologies.<\/p>\n
\u201cMisinformation and disinformation in the wake of AI remain a serious concern. Therefore with the new frameworks being developed we will ensure radio stations comply with broadcasting standards that will promote ethical reporting of information,\u201d he explained.<\/p>\n
And UNESCO Representative, Moira Nguni urged ethical use of emerging technologies.<\/p>\n
\u201cArtificial Intelligence can open new horizons for content production, but radio stations must develop ethical frameworks grounded in transparency, data protection and safeguards against misinformation,\u201d Ms Nguni said.<\/p>\n
And Media Institute of Southern Africa Zambia Chairperson, Lorraine Chisanga called for deliberate policy direction.<\/p>\n
\u201cMedia houses should develop comprehensive AI policies to guide newsroom operations and safeguard credibility, as public trust remains the cornerstone of journalism,\u201d Ms Chisanga said.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
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